Strategy
Brand Strategy
Start here
Positioning, audience and messaging that give every decision a clear direction.
Quick facts
- Who it's for
- Founders & marketing leads
- Price
- From $12,000
- Duration
- 4–6 weeks
- Type
- Brand
Overview
Brand Strategy, explained.
Most brand problems are really clarity problems. Our strategy sprint gets your leadership team aligned on who you serve, why you win and how to say it. You leave with a playbook your whole company can use, not a deck that sits in a drawer.
Brand Strategy
What's included
- Stakeholder interviews and customer research
- Competitor and category audit
- Positioning statement and value proposition
- Messaging framework with tone of voice
- Brand playbook your team can actually use
How it works
- 1Discovery call and kickoff workshop
- 2Research: interviews, audits and data review
- 3Strategy presentation and refinement
- 4Playbook handover and team training session
Good to know
- Works best with access to 6–10 customers for interviews
- Can be bundled with Visual Identity at a reduced rate
- Remote and in-person workshops available
StrategyStart here
From $12,000
- For
- Founders & marketing leads
- Duration
- 4–6 weeks
- Type
- Brand
Not sure it's right for you? Talk to our people, no obligation.
Reviews
Loved by clients across Glasgow.
“Paper Kite Studio rebuilt our brand and site in ten weeks. Demo requests are up 41% and our sales team finally has a story they enjoy telling.”
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Compare
How it compares.
Weigh this up against two close alternatives from Paper Kite Studio.
| Service | You're viewingBrand StrategyPositioning, audience and messaging that give every decision a clear direction. |  Visual IdentityLogos, type, colour and systems that look sharp everywhere they show up. |  Naming & Verbal IdentityMemorable names and a voice that sounds like you on every page. |
|---|---|---|---|
| Price | From $12,000 | From $18,000 | From $8,500 |
| Duration | 4–6 weeks | 6–8 weeks | 3–5 weeks |
| Best for | Founders & marketing leads | New launches & rebrands | New companies & product lines |
| Type | Brand | Brand | Brand |
| Category | Strategy | Branding | Branding |
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| Get in touch | View | View |
Get started
Ready when you are. Get in touch today.
Tell us what you need and our people will take it from there. It's quick, there's no obligation and we reply the same day.
- Senior team, start to finish
- Fixed prices
- Strategy first
- Built to perform
- Weekly demos
- Here after launch