Visual Identity
Logos, type, colour and systems that look sharp everywhere they show up.
Overview
Visual Identity, explained.
A good identity is a system, not a logo. We design a flexible visual language that holds up on a billboard, a favicon and a pitch deck. Every element is built to be used by your team long after we hand it over.
What's included
- Logo suite and wordmark
- Colour palette with accessible contrast pairs
- Typography system and licensing guidance
- Illustration, iconography and photo direction
- Brand guidelines and a ready-to-use asset library
How it works
- 01Moodboards and creative territories
- 02Two refined concepts presented in context
- 03Chosen direction developed into a full system
- 04Guidelines, templates and asset handover
Good to know
- Includes two rounds of revisions per stage
- Font licences are billed at cost
- Trademark searches should be run by your legal team
From $18,000
- For
- New launches & rebrands
- Duration
- 6–8 weeks
- Type
- Brand
Not sure it's right for you? Talk to our people, no obligation.
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