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Get in touchBranding
Visual Identity
Logos, type, colour and systems that look sharp everywhere they show up.
Quick facts
- Who it's for
- New launches & rebrands
- Price
- From $18,000
- Duration
- 6–8 weeks
- Type
- Brand
Overview
Visual Identity, explained.
A good identity is a system, not a logo. We design a flexible visual language that holds up on a billboard, a favicon and a pitch deck. Every element is built to be used by your team long after we hand it over.
What's included
- Logo suite and wordmark
- Colour palette with accessible contrast pairs
- Typography system and licensing guidance
- Illustration, iconography and photo direction
- Brand guidelines and a ready-to-use asset library
At a glance
- For
- New launches & rebrands
- Duration
- 6–8 weeks
- Price
- From $18,000
- Type
- Brand
- Category
- Branding
Good to know
- Includes two rounds of revisions per stage
- Font licences are billed at cost
- Trademark searches should be run by your legal team
How it works
- 1
Moodboards and creative territories
- 2
Two refined concepts presented in context
- 3
Chosen direction developed into a full system
- 4
Guidelines, templates and asset handover
Questions first? Our people are happy to talk it through.
Get in touch · From $18,000How it works
Getting started is simple.
Here's what to expect when you choose Brightside Agency, from first hello to the finished result.
Step 1
Moodboards and creative territories
Step 2
Two refined concepts presented in context
Step 3
Chosen direction developed into a full system
Step 4
Guidelines, templates and asset handover
Still have questions? Read the FAQ
Compare
How it compares.
Weigh this up against two close alternatives from Brightside Agency.
| Service | You're viewingVisual IdentityLogos, type, colour and systems that look sharp everywhere they show up. |  Naming & Verbal IdentityMemorable names and a voice that sounds like you on every page. |  Packaging & PrintShelf-ready packaging and print that people want to pick up and keep. |
|---|---|---|---|
| Price | From $18,000 | From $8,500 | From $9,000 |
| Duration | 6–8 weeks | 3–5 weeks | 4–8 weeks |
| Best for | New launches & rebrands | New companies & product lines | Consumer brands |
| Type | Brand | Brand | Brand |
| Category | Branding | Branding | Branding |
| Includes |
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| Get in touch | View | View |
Get started
Ready when you are. Get in touch today.
Tell us what you need and our people will take it from there. It's quick, there's no obligation and we reply the same day.
- Senior team, start to finish
- Fixed prices
- Strategy first
Next available
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